How to Increase Traffic On Website | Proven strategies – Step by Step Guid

How to Increase Traffic on Website

A good business website is like having an extra employee—one who works 24/7 and
can be the face of your company, give information, answer queries and even make sales.
But what good does that do you if you aren’t getting visitors to your site? In this post
we’ll cover nineteen of the many ways to increase traffic on your website

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social
media advertising and display advertising are all excellent ways of
attracting visitors, building your brand and getting your site in front of
people. Adjust your paid strategies to suit your goals – do you just want
more traffic, or are you looking to increase conversions, too? Each paid
channel has its pros and cons, so think carefully about your objectives
before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales,
you’ll need to target high commercial intent keywords as part of your paid
search strategies. Yes, competition for these search terms can be fierce
(and expensive), but the payoffs can be worth it to increase traffic on your website.

2.Get Social

It’s not enough to produce great content and hope that people find it – you
have to be proactive. One of the best ways to increase traffic to your
website is to use social media channels to promote your content. Twitter is
ideal for short, snappy (and tempting) links, whereas Google+ promotion
can help your site show up in personalized search results and seems
especially effective in B2B niches. If you’re a B2C product company, you
might find great traction with image-heavy social sites like Pinterest and
Instagram. Here’s more advice on making the most of social media
marketing.

3.Mix It Up

There is no magic formula for content marketing success, despite what
some would have you believe. For this reason, vary the length and format
of your content to make it as appealing as possible to different kinds of
readers. Intersperse shorter, news-based blog posts with long-form content
as well as video, infographics and data-driven pieces for maximum impact.

4.Pay Attention to On-Page SEO

Do you think SEO is dead? Think again. Optimizing your content for search engines
is still a valuable and worthwhile practice. Are you making the most of
image alt text? Are you creating internal links to new content? What about
meta descriptions? Optimizing for on-page SEO doesn’t have to take ages,
and it could help boost your organic traffic to your website.

5.Learn from Your Analytics

Use tracked links for your marketing campaigns and regularly check your
website analytics. This will enable you to identify which strategies and
types of content work, which ones need improvement, and which ones you
should not waste your time on.

These are only some of the many strategies you can use to drive traffic to
your website. Getting more website visitors does not happen overnight. It
takes hard work and dedication, but we’ve eliminated the hard part for
you: knowing what to do in the first place. Implement a mix of these
strategies and you’ll start seeing improvements in your website traffic.

6.Target Long-Tail Keywords

While short-tail keywords are often searched more frequently, it is more
difficult to rank for them on search engines. Targeting long-tail keywords,
on the other hand, gives you a better chance of ranking higher (even on the
first page) for queries specific to your products and services—and higher
ranking means more traffic to your website. Plus, as search engines and voice-to-text
capabilities advance, people are using more specific phrases to search
online.

7.Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may
have heard. Securing a guest post on a reputable site can increase blog
traffic to your website and help build your brand into the bargain. Be
warned, though – standards for guest blogging have changed radically
during the past eighteen months, and spammy tactics could result in stiff
penalties. Proceed with caution.

8.Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other
blogs, invite people in your niche to blog on your own site. They’re likely to
share and link to their guest article, which could bring new readers to your
site. Just be sure that you only post high-quality, original content without
spammy links, because Google is cracking way down on low-quality guest
blogging.

9.Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The
world’s largest professional social network is now a valuable publishing
platform in its own right, which means you should be posting content to
LinkedIn on a regular basis. Doing so can boost traffic to your site, as well
as increase your profile within your industry – especially if you have a
moderate to large following.

10.Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many
people will be willing to talk to you if you just ask them. Send out emails
requesting an interview to thought leaders in your industry, and publish
the interviews on your blog. Not only will the name recognition boost your
credibility and increase traffic to your website, the interviewee will
probably share the content too, further expanding its reach.

11.Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through
content marketing that they forget about more traditional methods. Email
marketing can be a powerful tool, and even a moderately successful email
blast can result in a significant uptick in traffic. Just be careful not to
hesitate people with relentless emails about every single update in your
business. Also, don’t overlook the power of word-of-mouth marketing,
especially from people who are already enjoying your products or services.
A friendly email reminder about a new service or product can help you
boost your traffic, too.

12.Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are
long gone. Today, more people than ever before are using mobile devices to
access the web, and if you force your visitors to pinch and scroll their way
around your site, you’re basically telling them to go elsewhere. Ensure that
your website is accessible and comfortably viewable across a range of
devices, including smaller smartphones.

13.Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me
neither. If your site takes forever to load, your bounce rate will be sky high.
Make sure that your pages are as technically optimized as possible,
including image file sizes, page structure and the functionality of third-
party plugins. The faster your site loads, the better.

14.Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on
a regular basis, so why not join the conversation? Commenting doesn’t
necessarily provide an immediate boost to referral traffic right away, but
making a name for yourself by providing insightful, thought-provoking
comments on industry blogs and sites is a great way to get your name out

there – which can subsequently result in driving more traffic to your own
site. Just remember that, as with guest posting, quality and relevance are
key – you should be engaging with other people in your niche, not dropping
spam links on unrelated websites.

15. Get Active on Social Media

It’s not enough to just share content through social channels – you need to
actively participate in the community, too. Got a Twitter account? Then join
in group discussions with relevant hashtags. Is your audience leaving
comments on your Facebook posts? Answer questions and engage with
your readers. Nothing turns people off quicker than using social media as a
broadcast channel – use social media as it was intended and actually
interact with your fans.

16. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in
both attracting new visitors and making your site more engaging. Data
shows that information retention is significantly higher for visual material
than it is for text, meaning that video marketing is an excellent way to grab
– and hold – your audience’s attention, and boost traffic to your website at
the same time.

17. Research the Competition

If you haven’t used any software to check out what your competitors are up
to, you’re at a huge disadvantage. These services aggregate the social
performance of specific sites and content to provide you with an at-a-
glance view of what topics are resonating with readers and, most
importantly, making the rounds on social media. Find out what people are

reading (and talking about), and emulate that kind of content to bring
traffic to your website.

18. Target Long-Tail Keywords

While short-tail keywords are often searched more frequently, it is more
difficult to rank for them on search engines. Targeting long-tail keywords,
on the other hand, gives you a better chance of ranking higher (even on the
first page) for queries specific to your products and services—and higher
ranking means more traffic. Plus, as search engines and voice-to-text
capabilities advance, people are using more specific phrases to search
online.

19. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two
major conventions and conferences that are relevant to your business.
Attending these events is a good idea – speaking at them is even better.
Even a halfway decent speaking engagement is an excellent way to
establish yourself as a thought leader in your industry and gain significant
exposure for your site.
Well, that just about does it for today’s post. If you’ve got your own tips for
increasing traffic to your website, I’d love to hear them

Editor's choice 2019
2 Comments
  1. Reply Aly Chiman January 1, 2019 at 10:04 pm

    Hello there,

    My name is Aly and I would like to know if you would have any interest to have your website here at kartnap.com promoted as a resource on our blog alychidesign.com ?

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    • Reply Chandan Singh January 5, 2019 at 12:18 pm

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